Monthly Archives: November 2011

Get down with the Freshness, Google on Caffeine

Last week Google rolled out an update to their algorithm that is designed to enhance real time events in the query. Though it will impact 35% of search queries, that should not be mistaken with “keywords”. However, it proves a point that I have been harping on for years. Google thinks fresh content is important. This is one of the reasons why I encourage business owners to blog.

If you get into a habit of it, it will do more than help your search rankings. It creates a way for your website visitors to interact with your business. If you are excited about your business and you share that excitement, personally, with your visitors and they engage back, you have accomplished a primary goal of your website. Obviously, Social Media strategy plays into this, but your website, your blog, should be the center of that activity.

So you have three options.

1) you can get engaged yourself and manage your web content and social media

2) you can have your already overtasked staff do it on their lunch break

3) (my favorite) Hire a professional person or firm who does this stuff all the time

But sooner or later your website is going to have to “Get down with the Freshness”.

 

More on the Google update:

Search Engine Land Article

 

 

 

The Cobbler’s son has no shoes

So the old adage goes. It has often been a topic among my peers that the things we do everyday for other people, we are not very good at doing for ourselves.

I have been tasked with speaking on a panel on the subject of blogging. What makes for a good blog? Why should businesses be blogging? Those types of questions. As I have been in conversations about it, I became grouped in an entertaining sub-group of “bloggers who teach others how to blog, but don’t actually blog themselves”.

While the categorization is partly right. The question then becomes what constitutes a blogger? And what is a blog anyway?

What I am writing right now is a blog in a variety of ways. It is being written in WordPress, a common and practical blogging platform. On this particular website, I only have my blog content as opposed to my other websites, where I have information and sales and marketing materials. And when I write here, I usually contribute via a post, which again is typical blogging behavior.

Now therein lies the real question in this article. How often do you post? In my case, that happens to be less than most.